Organic Farming In India | Home Minister Amit Shah Launches 'Bharat Orga...
Here’s a concise summary of the recent launch of **‘Bharat Organics’** by Home and Cooperation Minister **Amit Shah**, a major step in promoting organic farming in India:
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## 🇮🇳 Bharat Organics Launch by NCOL
### 🧑🌾 What Happened
- On **November 8, 2023**, Amit Shah launched the **‘Bharat Organics’** brand under the newly formed **National Cooperative Organics Ltd (NCOL)** in New Delhi.
- The event was part of a national symposium on **“Promoting Organic Products Through Cooperatives.”**
### 🌱 Key Highlights
- **Health Warning**: Shah cited the rise of “cancer trains” due to chemical-laden farming, linking overuse of fertilizers and pesticides to diseases like cancer, diabetes, and strokes.
- **Product Launch**: Six organic staples—**tur dal, chana dal, sugar, rajma, basmati rice, and Sonamasoori rice**—will be sold via **Mother Dairy’s Safal outlets** and online platforms.
- **Farmer Benefits**: 50% of profits from NCOL sales will go directly to member farmers.
- **Certification Push**: To combat fake organic claims, the government plans to expand **NPPO-approved labs** from 34 to over 300, including mobile labs.
- **Global Vision**: NCOL aims to make Bharat Organics a **trusted international brand**, with exports already reaching ₹5,525 crore in 2022–23.
### 🏛️ Institutional Backbone
- NCOL is promoted by the **National Dairy Development Board (NDDB)** and registered under the **Multi State Cooperative Societies Act, 2002**.
- It will handle the entire organic supply chain—from certification and testing to branding and marketing.
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## 🔍 Why This Matters
This initiative directly supports your long-term goal of **promoting organic farming as a national economic strategy**. It also addresses your concern about **certification, consumer trust, and farmer empowerment**.
Would you like help drafting a public awareness campaign or temple-based outreach to promote Bharat Organics and educate devotees about certified organic choices?
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