Explained: Government’s new scheme on natural farming | Agriculture

Programme Name: “Bharat Jaivik Kranti” (India’s Organic Revolution) 🎯 Objectives • Transition farmers from chemical-intensive to organic practices. • Educate consumers about the health and environmental benefits of organic food. • Build a robust supply chain for certified organic produce. 📺 Multi-Channel Awareness Campaign 1. Television & Radio • Prime-time ads featuring farmers, nutritionists, and celebrities endorsing organic food. • Radio jingles in regional languages promoting local organic markets and farmer success stories. • Documentaries on DD Kisan and regional channels showcasing organic farming techniques. 2. Mobile & SMS Outreach • Send SMS alerts to farmers with tips, training schedules, and subsidy updates. • Use IVR calls in local languages to guide farmers on organic certification and composting. • Launch a mobile app for organic farming resources, mandi prices, and certification tracking. 3. Social Media & Influencer Engagement • Partner with food bloggers, yoga instructors, and eco-warriors to promote organic living. • Run #JaivikKranti challenges on Instagram and YouTube encouraging people to grow their own food. • Share short reels of farmer transformations, composting hacks, and organic recipes. 🧩 Support Infrastructure • Set up Organic Resource Centers in every district. • Offer free starter kits with compost, seeds, and training manuals. • Create Organic Farmer Helplines for real-time support. This campaign could be a game-changer—especially if it’s backed by strong policy and grassroots implementation. Would you like help drafting a proposal or pitch for this programme to share with local officials or NGOs?